3 Steps Social Media Marketing
3 Steps Social Media Marketing
The other day, a friend reached out to me and asked this simple question: “What are the major mistakes you see entrepreneurs making in their social media marketing, and what should they be doing instead?”
When I look back at all of the mistakes I’ve made in business and marketing and add my observations from working with over 57,000 business owners and entrepreneurs in nearly every country in the world, it dawned on me.
Social media marketing success boils down to three simple steps.
The secret: Don’t start with social media! Instead, focus on the resources you already have. Most entrepreneurs who start with social media wind up overwhelmed, frustrated and broke — until they fully grasp a concept taught to military snipers: “Slow is smooth, and smooth is fast.”
Here are the three key steps to becoming a social media marketing machine:
1. Market: Know your ideal buying customer.
In reality, most people on social media are tire-kickers and clickers, not buyers, and you can’t buy a house or pay for your child’s college tuition with likes or followers.
If I were given the choice of an email list of 100 paying customers who’d spent $5,000 or more versus 1 million Instagram or Facebook followers who’d never taken any action, I’d take the email list.
Instead of reaching wide and broad to the general public, find audiences of buyers to start conversations with. For example, if you provide professional services, coaching or software services to businesses, I’d focus on Salesforce or HubSpot enthusiasts. That’s an audience of proven buyers.
My ideal buying customer is “business owners who are currently generating revenue and want to increase their income by two times or more, want to build a powerful personal or business brand and platform, have a history of investing in their personal and professional growth, and understand the value in investing in experienced advice.”
My podcast is targeted specifically to several high-level business groups I belong to, and, based on experience, I know if a business owner listens to four or more episodes of my show, they’re engaged.
