3 Tips to Creating a Content Marketing Strategy
3 Tips to Creating a Content Marketing Strategy
Content marketing is a great way to grow your business
I’ve had the pleasure of leading many content teams, and I learned a few useful tips along the way. Creating content for the sake of creating content is never the way to go, and I’ve seen many companies blindly create content with little engagement and overall impact on their brand.
Through all my years leading content management for companies, here are the three best tips for helping you build a better content marketing strategy in 2020.
1. Writers who know and work in your industry are way more effective than any other writer.
The world doesn’t need another blog, and it doesn’t need another fluff article. So, if you’re going to write content, you want it to be good.
Well, here lies the problem: Writers will often interview their source to get the content, and then write it up. What happens is the main points come across, but then all of the great content gets missed in the details because the writer doesn’t know the industry as well as the person they are interviewing does. You end up with content produced that takes time from many people to write, only for it to be published with little fanfare.
Instead of hiring five or six general writers, focus on two outstanding writers who can write in-depth posts on the subject.
2. Short-form content on LinkedIn works great.
On LinkedIn, you have the option of writing a status message style post instead of a full-blown article. It’s mostly just like Twitter, but with more characters allowed. LinkedIn, at the moment, gives you 1300 characters, which is just enough to get your point across.
The reason I love this so much is that the engagement rates are high, and it prevents people from writing 800-word blog posts that can honestly be said in two paragraphs.
