3 Ways for Startups to Start Leveraging AI

Building an artificial intelligence strategy sounds intimidating, but starting small can lead to big gains.

Technology is evolving faster by the minute, to the point where adopting some form of artificial intelligence in your business is no longer a choice. According to 2019 research by software giant Oracle, 37 percent of businesses have already implemented artificial intelligence (AI), while another 41 percent plan to do it this year. If the thought of taking that on seems overwhelming, the good news is that you don’t have to go all-in right away. In fact, it is not recommended. Here are three steps to get you off the sidelines and ready to leverage AI this year. 

Know what you’re getting into, and do your homework.

The first step in determining your AI strategy is to understand the strengths and limitations of AI. While humans are still far superior in social and creative intelligence, AI reigns supreme in tackling routine work. It is easy to want to adopt AI to reduce costs and become more efficient, but without a firm understanding of these limitations, adoption can be more costly than simply doing nothing. 

Identify the biggest problems AI can solve in your business.

The second step involves getting crystal clear on your objective and determining if it is indeed a problem that AI will be able to solve. This seems like a simple step but don’t let that undermine its importance especially in the world of sales and marketing. Various AI software solutions can seem innovative and groundbreaking, but if they don’t solve your biggest problems, they will end up being a detriment before they are paver of success. Most AI solutions I have tried for sales and marketing entails a lot of heavy lifting to get right. They’re still valuable, you just have to understand adopting new technologies is a process, and you must bake in the time and energy to get your team to adapt to the changes. 

Read more: https://www.inc.com/anne-gherini/3-steps-for-startups-to-start-leveraging-ai.html?icid=landermore