4 Non-Traditional ways that wins customers
4 Non-Traditional ways that wins customers
While traditional forms of content still work, it is good business to produce alternative forms of content that deliver a strong customer experience.
Content marketing is a smart strategy to grow your business. And as more businesses are embracing creating original content as a means to connect with the customers they want to reach, you’ll need to work harder to ensure you produce the kinds of content that makes your brand stand out.
While traditional forms of content such as blogs, podcasts, and educational videos do still work, consider adding different types of special content to your plans, as a means to differentiate your brand, and win new customers.
Here are four different types of content to consider to help you get started.
1. Pop-up events
When Nike launched its React running shoe, instead of just relying on traditional forms of media and content to spread the word, it included the Nike House of Go pop-up houses in select cities around the world.
These fun houses helped those who visited them to experience core features and attributes of the new shoe with various experiential installations. Potential customers were even able to try on the shoes and go for a run around the block along with some of the Nike pros.
I attended the House of Go in Buenos Aires with friends and was won over by the live experience — even though I never considered myself a runner. The experience at the house was transformational, in that it got me to see myself as a runner. I ended up buying a pair of Nike running shoes a few weeks later and took up running again.
Events like these help you attract customers who may have previously ignored your standard content in more traditional formats. Think about fun ways you can create a pop-up event to demonstrate the attributes of your product in unique ways.
