4 Signs to Remarkable Leadership Skills

The way to create effective working teams starts here.

Now more than ever, companies need to create cultures centered on employees. Strong cultures create effective working teams that attract top talent, while weak cultures can quickly lead to burnout or employees heading for the exit.

Companies facing these high stakes are eager to create a place where employees want to go to work. But they can struggle to find the right person to own culture. Who will invest in leading their organization’s unique blend of people and purpose?

Latane Conant, CMO of 6sense, an account engagement platform, sees the tie between a company delivering great customer experiences and having great employee experiences. She has made it her mission to develop an employee-centered community unified by a common purpose.

Conant shared with me four key perspectives on how leaders can build meaningful company cultures:

1. Build trust through transparency

Companies need trust to create a productive community and culture, which derives from honesty and openness. While leaders may be forthcoming with each other, Conant says that transparency should be extended throughout the organization.

Conant advises executives to create a clear and transparent vision and detailed plans, and then revisit the company strategy regularly.

Conant also says marketing teams and its senior leaders must embrace and champion strategic transformation. “Marketing has to evangelize new strategies and set the tone for everybody else,” she said. “They have to wear it proudly, nail the pitch to their coworkers and be the cheerleaders your company needs to make the transformation work.”

2. Prioritize connection

In companies, connection happens constantly, and Conant says good cultures prioritize communication and connection. To foster healthy connections, she recommends shoutouts and public feedback recognizing employees working the strategic plan. She is also a firm believer in the all-hands meeting.

Read more: https://www.inc.com/marcel-schwantes/4-signs-remarkable-leadership-skills.html?icid=landermore