4 Web Design Tips To Convert Visitors Into Customers
4 Web Design Tips To Convert Visitors Into Customers
As the CEO of a digital marketing agency, I’ve learned that every business needs to invest in improving online visibility because of consumer behavior.
People leverage the power of smartphones and the internet to learn more about products and services, making them independent shoppers. And the rise of branded searches, or users looking for information about your company or products, means lost business opportunities without an effective digital presence.
Empowered by mobile, consumers are more curious, demanding and impatient than ever before.
Consumers In The Age Of Assistance
According to Google, there are three types of consumers today:
• The Curious Consumer: Buyers are now research-obsessed. They want to make sure every purchasing decision is well-informed to avoid regrets.
• The Demanding Consumer: People want to encounter digital touchpoints that are tailored for them, even if they don’t verbalize their requests.
• The Impatient Consumer: The rise of smartphones and internet connectivity has led to impatient buyers. Many shoppers do commercial research while on the go.
These traits influence consumers’ expectations of how they interact with your brand. As such, it’s your responsibility to provide a smooth, seamless customer experience, starting with your website.
I’ll walk you through several factors that can improve your website’s overall function and performance, optimizing your user experience and interface at the same time.
Web Design Factors To Prioritize
1. Clear Navigation
Your website navigation structure should allow users to easily go to another page regardless of where they started. Not all visitors start on your homepage and follow a predictable path. They should be able to locate a specific product from the page they’re coming from.
Keep your visitors from feeling overwhelmed by breaking the navigation into groups of five to seven options. The small number of options keeps the user focused on their goal, helping them make prompt decisions.
