5 Ways to Use LinkedIn to Power Your Business

LinkedIn provides a valuable opportunity to connect with business leaders, decision makers, and high-income earners.

LinkedIn should definitely be a part of your business’ social media marketing mix.

Discover five ways to use LinkedIn for business.

1. Use LinkedIn as a Networking Tool

LinkedIn is an amazing networking tool.

To take full advantage of LinkedIn’s networking capabilities, you need to do three things:

• Connect with people
• Build an all-star profile
• Interact with others

Connect with People

Connect with colleagues and friends you know, right along with other people you don’t know.

There’s no limit to who you should connect with.

Follow someone’s blog? Connect with them on LinkedIn.

Have a dream company you want to work for? Start connecting (and interacting) with people from that company.

Looking for new job opportunities or want to generate leads? Accept any and all new connect requests.

Keep your profile set to public, and always be open to connecting – you never know what opportunities your LinkedIn network will generate.

Build an All-Star Personal Profile and/or Business Page

It’s not enough just to connect.

You also should also invest time in building your personal profile and/or business page.

Practically, that means:

• Write a concise, jargon-free introduction that distinguishes you or your business.
• Use a professional-looking headshot for your personal profile photo and a legible logo for your business page.
• If you use a header photo, keep it sized properly and the imagery clean.
• Fill out every applicable field.
• Attach media, including blog posts, white papers, videos, infographics, etc.

Build a robust profile that gives readers a clear understanding of who you are, complete with contact information and next steps (such as leading the reader to your website).

Interact with Other People’s Content

It’s not enough to use LinkedIn as a publishing platform alone – it’s essential to interact with others and build meaningful connections if you want to take full advantage of LinkedIn’s networking potential.

Read more: https://www.searchenginejournal.com/social-media/linkedin-for-businesses/#close