6 Actions to Take to Save Your Business. No one can provide all the answers during the coronavirus pandemic, but there are things you can do to help.

I’ve been writing for Inc. for about 10 years but I began reading the magazine when I was a kid. As I think back on it, there were a couple of reasons.

The first was that I wanted to learn how to become a successful entrepreneur. The second was because being an entrepreneur can be a very lonely thing. It is impossible to describe the sense of isolation that every founder experiences.

Before social media and social groups generally were a thing, I turned to the advice in the magazine to feel part of a entrepreneurial community of people who have been occasionally humiliated by a potential investor or tongue-lashed by a frequent customer or had to fire someone who was an integral part of the startup’s culture.

For me, this context is necessary to explain because I have been through a lot as an entrepreneur and have been in the place that many readers are in right now.

Before I share some advice, I need to say that nobody, including me, can provide all the answers in an economic scenario like the one we are experiencing. I resent it when “gurus” like me indirectly imply that they are a source of great wisdom and knowledge. This minimizes the unavoidable struggle that each entrepreneur faces.

I am disheartened that a lot of small businesses are suffering right now and that my words will not assuage their struggle. But, as entrepreneurs, we try.

That said, here are the actions I recommend you consider over the next 90 days as you steer your business through the current Covid-19 crisis.

1. Vociferously control what you can. Vociferously ignore what you can’t control.

Unfortunately, I think this may be the most important point but note that there are two conditions in this statement. More than ever, you go to war on the things within your control. You cannot control the economy, but you can control customer service. You can get in line first at the bank. It took me 30 years to learn what I am trying to outline in a couple of sentences.

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