Seven Digital Marketing Trends For 2021

Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends.

Teddy Heidt, Founder of The Gauge Collective, offered this prediction:

Digital business pivots may become permanent. “Virtual Events and Experiences for audiences to engage outside of your traditional sales messaging. We helped Mariano’s launch Mariano’s Meet-Ups, Virtual Events spanning Chef Demos, Mixology Classes, and Live Music, and Tricoci market Virtual Consultations for at home treatments. Diversify your social media activity to connect with more engaged users. To that point, enrich the user experience on your social profiles by leveraging shop and other features that break down barriers towards purchasing from you. We helped Tricoci launch Instagram shop to complement their new ecommerce program.”

Massimiliano Tirocchi, CMO and co-founder, Shapermint, sees a shift in social media:

Social media will become a top channel for purchase, instead of just discovery. “Social media platforms like Facebook are making it easier for consumers to go from discovery to purchase without ever having to leave the platform, creating a simple and seamless path to purchase. With social commerce continuing to grow into 2021, retail brands will have to adapt to these platforms with new rules, similar to what many did with Amazon.”

Sherene Hilal, SVP, product marketing and business operations, Bluecore, predicts:

Informed buyers want to buy from informed brands.“This means evolving even beyond the age of personalization and entering an age of personal commerce, where consumers co-curate their experiences with brands to reflect their preferences at any given moment. They expect for brands to understand what they’ve bought in the past and help them to determine what they should buy next, based on all the data that they’ve consciously shared with them by engaging with their sites and channels. This is not just a matter of brands meeting consumers where they are; it’s about brands telling them what they want, when they want it. If brands and retailers are going to continue collecting first-party shopper data, they will need to begin actioning it in meaningful ways, predicting what their shoppers want to see next, and understanding where shoppers are in their buying cycles to predict when they’ll want to buy.”

Read more: www.forbes.com