7 Habits of Highly Ineffective SEO Professionals

Our work as SEO professionals can make or break a client’s success. Learn seven bad habits to break if you want to be more effective.

Being ineffective at any job is a bad thing.

Being an ineffective SEO professional is an especially bad thing.

Why?

Because our work can make or break a client.

We’re capable of getting a site banned in Google.

And we’re capable of tripling online sales.

We can also sometimes skate by on not actively improving rankings/traffic/conversions as long as we don’t lose them.

1. They Put Too Much of a Focus on Certain Metrics Without Looking at Anything Else

No matter what metrics you’re interested in, there can be explanations for why one might be lower than you’d like.

This seems to especially be an issue with link builders.

Maybe the site is new, for example.

Let’s say you are building links and you happen upon a site that has an Ahrefs DR 15, but it’s relevant to your client.

The content is good, the traffic on the site is building, and overall, outside of the lower DR, you’d want a link here.

Do you walk away from the chance to get a link there just because of that one metric?

Plenty do.

Alternatively, some link builders would go for a totally irrelevant link that’s a bad fit for the client if the site had a higher DR.

To me, there is no one metric that can tell me that this site is the perfect fit for my client.

I’d go so far as to say that multiple metrics alone also don’t give you as much information as you need.

You have to look at the site and ask yourself if you’d click on a link where you want to put it.

2. They Don’t Like Testing or Trying Something New

Almost anything can be improved in some way.

So it’s important to be open to trying to see if one way of doing something works a bit better.

Read more: searchenginejournal