Make website performance one of your key marketing metrics.

Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency.

However, websites constantly launch late and over budget. With so much depending on website success, it’s important to make sure your marketing organization is both aware of common agile marketing challenges and how to overcome them.

Read this guide from Pantheon and learn:

• 7 steps to a successful website launch
• The development risks and repercussions stopping innovation
• How to address scalability

Visit Digital Marketing Depot to download “A Marketer’s Guide to a Perfect Launch.”

Source: https://marketingland.com/7-steps-to-a-successful-website-launch-262675