7 To-Do’s Before Launching a Business Website. These seven steps will increase your ranking on search engines and boost conversions.

Launching your new website can be very exciting. You’re about to unveil a new look for your brand. It’s important, therefore, to have everything in place to ensure a successful launch. 

There are several common mistakes that developers and business owners make when launching a site. You can avoid them by planning your launch carefully and well in advance. These seven tips will give your business a great new start as you launch your website.

Use calls to action.

A well-designed website with compelling content is ineffective without calls to action (CTA).

Using CTAs gives users something to do with the information they’ve received from your site. It makes their interaction on your website feel complete. It can also direct the user further along your sales funnel. 

It’s important to place CTAs on nearly every page. You can use them to influence user behavior. It’s very common to ask visitors to read more content and stay on your site longer. You can also ask them to share a post or sign up on your site. Membership sites often use calls to action to convince people to sign up to access gated information. 

You can use CTAS strategically to increase conversions. Launching your website without them, though, leads to missed opportunities.

Add analytics.

When you’re creating a website, you may put off adding analytics until later. Very often, the front end of the website is a priority, which leads to back-end features being neglected. 

If you don’t add analytics before your website launches, you won’t have the ability to measure web traffic and glean other insights from day one. 

Using a tool like Google Analytics lets you know if your marketing strategies are working. It also tells you more about your site visitors so you can figure out what’s not working. If you have an online store, you need Google Analytics eCommerce reports to understand what products are making the most conversions. 

You can track your lead conversion rate or the changes and your website revenue in Google Analytics.

Create a coming soon page.

Build anticipation and create user engagement before your website launches. Creating an attractive coming soon page gives users information about your business before in advance.

You can also use it to create an email list while your site is still under development. Not using a coming soon page leads to a lot of missed opportunities to make your brand memorable. Use a tool like SeedProd to create a coming soon page and to get analytics before your website launches.

Read more: https://www.business.com/articles/website-mistakes-to-avoid/