8 Fail-Proof Tips to Grow a Digital Marketing Agency

There’s a lot of Marketing agencies out there that want to call themselves “boutique” – they’re small, they work with a small number of clients, and they like it that way. What this typically translates to is: the agency is stuck and they don’t know how to grow. This is the number one thing that holds Donkey agencies back from reaching Unicorn agency status. But it’s okay; while growing your Digital Marketing agency isn’t a breeze, it doesn’t have to be complicated.

Here are 8 fail-proof tips to help you grow a Marketing agency from a Donkey into a Unicorn Marketing agency.

1. Have a Bold Vision for Your Agency

It doesn’t matter why you decide to grow your Digital Marketing agency – for money, for status, to make a difference – you have to start somewhere. The best place to start when you’re thinking of how to scale a Marketing agency is with a big idea. But what’s the point of having an idea to grow your Digital Marketing agency if you don’t run with it? Make the vision bold. Make the idea borderline delusional.

You need a lot of help to grow a Digital Marketing agency and the right agency Marketing tools, and the best place to get it is from the idea’s inception. If you have a lofty goal for your agency, you won’t attract the people that want to simply go to work and do their job without making a current. And that’s good because you don’t want those people.

Here’s my actual business plan from my first agency. It says I’m going to create this business with nothing and we’re going to run this thing up to tens of millions of dollars within just a few years. All while in a global recession and with me having zero startup experience. The plan worked.

Having a bold vision for your agency will attract the type of people that have bold visions themselves. It’ll draw the employees, partners, and investors needed to make those goals a reality.

2. Go up Market; Focus on Bigger Customers!

It’s hard to grow a Digital Marketing agency when you’re constantly losing customers. Often customers will opt for the path of least commitment; month-to-month client options, low advertising budgets, etc. This is something you’ll want to avoid if you want to grow your Digital Marketing agency into a Unicorn.

You’ll want to view your customers’ pre-existing monthly advertising budgets as their commitment to the Marketing channel. The higher the advertising budget, the more the customer buys into your agency’s marketing plans. These customers will be far more committed and will churn at around half the rate.

But how can you make sure you’re converting these types of customers? The answer is simple: think bigger.

If you go upmarket in your search for new customers, you’ll be more likely to find the ones that are committed to working hard on their advertising. You’ll end up with fewer customers in the end, but the ones that you do have will come with bigger budgets and longer customer lifelines. This will result in an overall higher profit for your Digital Marketing agency.

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