9 Ways to Make Customers Want to Open Your Emails. Productivity Expert Jill Duffy explains how to get more recipients to actually open those critical messages, whether they’re marketing, sales, or any other kind of list-based emails.

How many people open the email you send? If you maintain an email list for a business, brand, organization, or personality, you can improve your emails to make them more enticing to open. The same can be said for anyone who has to cold-contact people for sales, PR, or other opportunities.

If you’re running an email list, you’ll need email marketing software to start. Email marketing software helps you send a message to large numbers of people, as well as collect statistics about how many people open the message, click links in the email, and so forth. Some professional email marketing tools also let you run A/B tests, so you can find out whether changing something about your message, such as the day of the week you send it, has a significant effect on your open rate.

Here are some tips for improving your email open response rate.

1. Review the Rules

Before you do anything with an email list, make sure you’re in compliance with all applicable laws. The laws vary by region. For example, in the US, the CAN-SPAM act outlines all the rules for commercial, relationship, and transactional email. It says you can’t use false or misleading headers or subject lines, and if the email is an ad, it must be identified as such. You have to give people a way to opt out as well. There’s more. Read it.

Residents of the EU are covered by GDPR’s regulations for email, even if the company sending the mail is registered in another country.

Make sure you know the rules so that you don’t violate them when trying to improve your email open response rate.

2. Run Maintenance on Your Subscriber List

Having a lot of duds on an email subscriber list lowers your open rate. Clean up your subscriber list from time to time by removing dead addresses (those that have sent a bounce-back message) as well as anyone with a track record of not opening your messages (say, anyone who hasn’t opened an email in six months or a year).

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Read more: https://www.pcmag.com/article/371551/9-ways-to-make-customers-want-to-open-your-emails