Promoting a business or service is an ongoing challenge for many people and small businesses. In order to survive and make your business more profitable you need customers. In order to get customers, you need to promote your business by putting your products or services in front of potential customers.

Before the internet, there were a few ways that small businesses used to market their products or services like printing fliers or an ad in newspaper. Today, however, there are many ways to promote your small business online. You just need to know where to start.   

So, If you are looking for new ways to reach your potential customers, you are at the right place. Whether you are just initiating or have been in business for many years, here are the 10 most effective ways to promote your business or services.

1- Promote Business on Service Marketplace

Online marketplaces like Servi.Pk help businesses or service providers to find customers. These marketplaces provide companies or professionals a platform to register their services. The consumers or service seekers search for particular service and contact companies or professionals for quotes. In this way, a service marketplace connects companies or professionals with customers.

If you are a professional service provider or a company, these types of marketplaces help you to promote and grow your business online.

There are many advantages of online marketplaces for your business.

• Provides you an additional channel to market your business and get new customers.
• Offer free or very low marketing cost compared to other advertising channels.
• Existing customers write reviews about you and this give confidence to new customers to buy from you.
• Being a part of a well-known marketplace gives level of trust between you and the customer.

You can create your free business profile on servi.pk here.

2- Online Reviews

In today’s digital world, Internet has become the most convenient source of information. Most of the people search the web when they need any product or service and gather information about that. When they find there are many positive reviews given by happy customers about that particular product or service, they are more likely to choose that product or service. Thus, online reviews have become an effective way of promoting your business.

As a business owner, you might have noticed customer reviews are all around us. Google, Facebook and other platforms like Servi.Pk has made it very easy for people to leave and read online reviews.

When you create a profile on Servi.Pk, there will be an option for your customers to leave reviews about you. This helps you to build trust and attract more customers.

3- List on Google My Business

Google My Business is a service for businesses to create their profile and display their business information. This tool boosts your ranking in local search results and allows your business to be found easily by customers near you. It also shows your location in Google maps. Hence, It is also one of the best ways to promote business online.

In order to register your business or service, you just need to fill out the form by going on Google My Business. After entering your information you will be verified either by phone call or mail. When verification process is complete, your profile will show up in search results.

4- Use Social Media

We all know that social media is the most powerful way to communicate with each other. Statistics shows that there are more than 2 billion active users of Facebook in the world and over 35 million in Pakistan. Therefore, social media marketing is the most effective way to gain exposure for your business.

To start with, you should create business profiles on all popular social media platforms like Facebook, LinkedIn, Twitter etc. This will not only help you to grab customers but also you can engage them by getting feedback about your business.

5- Create Business Website

Today, we are living in a digital world. People and companies use internet to gather information. If you want a lot of customers, you must have an online presence. So, having a business website is necessary especially if you are a small business. Although, there are other ways to promote your business online as we have discussed. But having your own website give your brand more credibility and customers can interact with you directly from your website. In other words, your website serves as an information source for your customers.

You can hire someone to create a website for you. Otherwise, you can build website yourself by using platforms like Wix and Squarespace.

6- Promote Business by Blogging

Blogging is the one of the most effective ways to promote your business online. Providing useful content drives traffic to your website and attracts potential customers. Besides, it helps you to improve your website ranking in search engines. You can write articles by yourself if you have enough information about particular subject related to your business. Otherwise, there are professional content writers out there ready to write articles for you. You can hire them online from freelancing sites like UpWork.

There are a lot of advantages of blogging for small businesses. It provides a passage to connect people with your business and develop strong relationship with them.

7- Business Promotion by YouTube Marketing

In these days, video marketing has become the most attractive way to promote your business. More and more businesses whether small or big have realized the importance of right video on YouTube for attracting customers. YouTube is the largest platform to share videos. It means there are huge possibilities to attract more customers, driving traffic and generate leads for your business.

The best thing about this platform is that it’s free. You just need to create a channel and start uploading your videos. Hence, you can get amazing results without investing money on business marketing. If you haven’t yet started YouTube channel, It is the best time to setup.

8- List in Online Business Directories

Listing your business into local online directories is also a great way to promote your business and find new customers. Online business directories allow users to search, know about and connect with relevant businesses. You just need to enter your all business information in online business directory database according to your business or service category. When somebody searches for that particular category, your information will shows up in search results.

There are different online business directories where you can list your information. Registering with online business directories gives you more visibility and ignoring them can really hurt your business.

 9- Offer Free or Discounted Product/Service

Offering free or discounted product/service is another most effective way to attract new customers. Consumers are always looking for such deals so that they can save some money. By doing so, you can not only increase sales but also enhance your brand awareness.

It depends upon your business model, what and how you offer.

10- Attend Events/Expos

Attending events or expos to promote your business is still a great way. These are the great places to grow your network and find new clients. Just search for events relative to your business and talk to people about your business. You can attend trade shows and exhibitions. This helps your business more exposure.

Hope, you have learned some of the most effective ways to promote your business. Do you have any other idea, please feel free to share with us in the comment box below.

Source: https://www.servi.pk/blog/10-ways-to-promote-your-business-or-services-29