Unexpected legal risks your agency can encounter

Many entrepreneurs – especially startup founders such as digital marketing agencies trying their hand at business for the first time – are way too excited about all the possibilities opening in front of them to think that the most difficult problems they will have to deal with can originate not from poor market analysis or imperfect product, but from legal missteps. Also, even if they consider this possibility, risks often come from completely unexpected directions. Here are some tips for minimizing legal risks in marketing agency business!

1. Not having website Terms and Conditions or copying them

Some business owners consider website Terms and Conditions to be little more than an empty formality that should be done in the fastest way possible or ignored altogether. It is an unhealthy approach to the problem. Because you are required by law to have them. Besides, legal risks and fines for lacking clearly defined Terms and Conditions can be quite significant, especially for a small business.

As for copying them from another website, it is even worse in some respects. Because it constitutes a form of plagiarism and violates their owner’s copyright. In addition to that, if you don’t read them carefully, you are at risk of using Terms and Conditions that are irrelevant to your business or contain clauses that can cause you additional harm.

2. Employees using torrents

Of course, torrents have a number of legal applications. But we all know and understand that they constitute but a drop in the ocean. This makes them a legally grey area.

The problem is, when a person downloads torrents individually, he alone faces potential legal issues. But when he does it using corporate hardware, he puts an entire company at risk of being accused of copyright infringement.

Using VPN alleviates the danger somewhat. However, it is still better to keep an eye on what your employees are using it for. In addition to copyright issues, torrents downloaded from some shadier websites occasionally contain malware. Again, it is unpleasant when a private computer gets infected. But when it happens to your entire corporate network it is nothing short of a catastrophe.

3. Anti-bullying laws

Many states have laws protecting employees from bullying in the workplace. Although bullying accusations are usually directed against managers and not business owners, associated legal procedures, financial expenses, negative influence on the staff’s morale and time necessary to deal with the problem can be very costly.

To prevent this from happening, make sure that all your employees have an opportunity to come to you or your representative to report bullying and that you deal with these situations in a meaningful and sensitive fashion.

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