4 Reasons Amazon ads are better for E-Commerce than Facebook. Put your money where your online retailer is.

While Facebook has become one of the world’s largest platforms for e-commerce marketing, this doesn’t mean that it’s necessarily the best pick for your advertising dollars. Yes, Pew Research’s latest data reveals that 69 percent of adults in the United States use Facebook, but the vast majority aren’t going there to discover new products and services.

To many, Facebook ads are actually an intrusion that takes time away from checking in with family or sharing the latest cat memes. Worse still, even with Facebook’s audience-targeting metrics, many users are exposed to ads that are completely irrelevant to their interests.

On the other hand, when someone visits Amazon, they are specifically going there to shop. Broadly speaking, this is why investing in Amazon ads could be one of the most important things you do to grow your e-commerce brand, but ere are four reasons that make an even more targeted case.

1. There’s an audience that’s ready to buy.

According to a 2018 NPR/Marist poll, 44 percent of online shoppers begin their product search on Amazon, even greater than the 33 percent who start with a search engine like Google. Amazon shoppers are also far more likely to have purchased products online than those who use other platforms. For example, data from the same survey found that 72 percent of Amazon shoppers had purchased electronics online, in comparison to 48 percent of all American adults.

With ads on Amazon, you aren’t just building awareness that may or may not influence a future purchase. You are getting a key placement at a time when users are ready to buy, greatly increasing your chances of making a sale.

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