The Antidote To The Amazon Squeeze Of Small Businesses
The Antidote To The Amazon Squeeze Of Small Businesses. As someone who runs a digital marketing agency, I see first hand what a tough climate it is for retailers.
Everyone is constantly talking about how Amazon is killing the competition – big and small.
And frankly, it can be intimidating for any business owner when headlines highlight the financial difficulties of previously successful retailers like Forever 21 and Performance Bicycle.
If those retailers can’t compete, how does a small to medium-sized business compete?
According to Forbescontributor Brock Blake, Amazon facilitated $63.4 billion in sales on everything from telescopes to toothpaste in just the second quarter of 2019. It is no wonder many small business owners view Amazon and corporate chain retailers as the biggest threat to their bottom line.
It’s true, they are pushing many small businesses out of the market but it doesn’t have to be this way. While other small businesses see the additional closing of familiar stores as a sign of what’s to come, our agency has identified an opportunity to establish themselves as not just relevant – but preferred.
As I was preparing a presentation for the upcoming launch of the Outdoor Industry version of MTO EDU, our online education program, I found a fascinating article on Gallup data from 2017 analyzing twenty years of data that says, “The basic data are clear. Gallup’s most recent research shows that 70% of Americans have ‘a great deal’ or ‘quite a lot’ of confidence in small business, more than three times the 21% confidence rating for big business.”
And then it goes on with this power quote:
“As American business moves toward bigness, fueled by a variety of economic and practical forces, the consumer, at least in theory, has a strong predilection to favor smallness. This creates what would appear to be an opportunity for small business — and an essential dilemma for very large business-to-consumer enterprises.”
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