How To Leverage Pinterest For Your Business’s Marketing Plans
How To Leverage Pinterest For Your Business’s Marketing Plans. Social media site Pinterest recently rolled out a marketing campaign called “Shop the Look,” which demonstrates the kind of reach that the site has in terms of monetizing its users. Businesses should take notice of the campaign and consider using Pinterest to reach consumers that are best suited to their product or service.
Leveraging Pinterest to market a business is a little bit different than other social media sites. To help small companies that consider using Pinterest to develop their online customers, 13 members of Forbes Communications Council look at the best ways to do so, and what an organization should be doing to increase its reach on this social media site.
1. Always Be Easy
People go to Pinterest for inspiration and to visualize their ideal self. Smart brands create content with that in mind. Show an ideal and then let people know how to achieve it easily. And that’s the trick: Pinterest is about making something simple to achieve. If it’s too complicated or not attractive enough, people will get distracted by other posts and leave your content behind. – Kate Barton, Clearview Advisory
2. Adapt, Learn And Then Lead
This is a great tool Pinterest has given to advertisers, and will allow your brand to be more discoverable. Understand the best ways it can work for you by experimenting multiple strategies. There is no doubt that this is how search engines are going to function, and if you can figure out the formula for you early on, you will be the leader in your industry and stand out from the crowd. – Hasnain Raza, Market One Media Group Inc
3. Partner With Top Pinners
One way brands can leverage Pinterest for marketing is partnering with and/or seeding your products with top pinners on Pinterest. Consumers go to Pinterest for inspiration for home decor, parties, hair looks and so much more. If you partner with a top pinner to have your brand and products featured in their boards, your brand is much more likely to be discovered by Pinterest users. – Sherry Jhawar, Blended Strategy Group
