How To Create Content For Instagram To Drive B2B Sales
How To Create Content For Instagram To Drive B2B Sales
Do you know that driving B2B sales through Instagram is possible? Yes, it is. All you need is the right tactic to go about it. If you have been trying to achieve this without success, this article can help. I will take you through how Instagram can drive sales for your B2B business with suitable examples.
Instagram is one of the most powerful platforms for social media marketing in 2019. Many businesses are using the platform for B2C business with lifestyle and meme content. But marketers are missing an important point here. Instagram’s community had 1 billion active users in 2018 (paywall). Given Instagram’s popularity, B2B companies have an opportunity to reach their target audience and generate engagement. With a billion users, the decision maker you are selling to is probably on Instagram.
That said, will traditional B2B content work on Instagram? The answer, in my experience, is no. This is one of the biggest reasons marketers may not achieve success. As a result, they may wrongly conclude that Instagram is not the right platform to market their products and services. I work as a business development consultant for certain B2B companies and have always recommended Instagram when it comes to digital marketing. We have gotten excellent results from it.
So, how can you craft content on Instagram to drive B2B sales?
1. Create posts that capture attention and generate buzz (share cool things).
You can go about it by creating Instagram posts that attract your audience’s attention and by sharing thousands of captivating pictures. Many B2B marketers spend hours thinking about what they should share on Instagram that will make their post stand out. But the key is simple: Share interesting things.
