4 Personal Branding Tactics to Accompany a Social Media Presence
4 Personal Branding Tactics to Accompany a Social Media Presence
Remember, a social media campaign is the first step to building a successful personal brand.
Personal branding helps in numerous facets of a business. From bringing more attention to the company to building trust in consumers, personal branding efforts are incredibly beneficial.
One of the most common personal branding tactics is social media. People grow a social media channel, post relevant and useful content and engage with followers. This tactic is an excellent way to build a personal brand; however, there are many efforts that can accompany a social presence.
Here are four personal branding tactics that can complement a social media campaign.
Write an ebook.
Creating useful material for followers is one of the most critical elements of any marketing or branding campaign. Writing an ebook can help showcase industry knowledge and serve as a guide in different topics across many industries. Ebooks can vary in length, so there’s no need to worry about creating a 50-page document.
To get started, entrepreneurs should first consider a topic that they are extremely familiar with and have a lot of knowledge on already. Think about whether or not an ebook would be useful on that topic and how to organize it in a reader-friendly way.
Publishing an ebook is easier than ever today, as it can be loaded on any website or published through Amazon. And ebooks are relatively easy to promote through social media, email marketing, and other channels.
An ebook complements a social media branding strategy, as it adds valuable content that can be used on each social channel. Entrepreneurs can post excerpts or reviews of the ebook to entice readers to download it.
Start a public relations campaign.
PR helps to build credibility, and it does not always require big company news. Often, reporters are looking for industry experts who can speak on a topic. While this doesn’t always result in a feature piece, getting a quote and a link in an influential publication is highly valuable to any personal branding campaign.
