This Year’s Best Christmas Adverts in the United Kingdom

A year ago, I put a lump of coal in the stocking of John Lewis & Partners, a chain of high-end department stores that operate throughout the United Kingdom, for creating its 2018 Christmas advert, “The Boy and The Piano.”

If you are curious about why a Christmas video that featured Elton John failed so miserably, then read, “3 Reasons Why the New John Lewis Christmas Ad Is a Flop.”

But, this is a new year. And, presumably, lessons were learned on the other side of the pond.

Hopefully, this means there are also important lessons that American retailers can learn from their British cousins, who have shops on the high street.

Spoiler alert: You won’t be disappointed.

So, did John Lewis create one of the top 2019 Christmas adverts?

Well, it depends on how you measure success.

The Top 10 Videos in the U.K.

If you use “views” as a key performance indicator (KPI), then the top 10 videos that have been uploaded by retailers to YouTube, Facebook, Instagram, or Twitter in the last 30 days in the United Kingdom are:

1. Christmas Is a Time for Sharing… Or Is It?

This 1-minute-long video was uploaded by Walkers Crisps to Twitter on November 1.

As of Sunday, November 17, it had 13.7 million views and 99,300 engagements. Watch to see what Mariah Carey really wants for Christmas.

2. Selfridges Presents: Future Fantasy – A Christmas for Modern Times

Uploaded to YouTube on November 4, the video had 8.2 million views and just 381 engagements.

This 2-minute-55-second-long film was directed by Nabil Elderkin and stars Noomi Rapace, Miguel, Daniel Arsham, and friends.

As part of their Future Fantasy Christmas – where Selfridges is celebrating a thoroughly modern take on the festive season – the retailer has joined forces with some of the most exciting names in fashion, film, and design today to explore what festivities might look like 1,000 years from now.

3. It’s a Pleasure to Introduce Our Loveable Friend #ExcitableEdgar

This 2-minute-30-second-long video was uploaded by Waitrose to Twitter on November 14, and had 8.2 million views and 204,000 engagements three days later.

Read more: https://www.searchenginejournal.com/john-lewis-2019-christmas-advert/336055/?ver=336055X3