Delphia wants to turn your data into investment
Delphia wants to turn your data into investment
A lot of companies talk about the value of your data, and about helping you get more control over the information you share, but Toronto-based Delphia is unique in aiming to build a viable, sustainable and scalable way to take a person’s data and turn that into real monetary gain. It’s not aiming to do this by putting a price tag on your social graph – instead, Delphia wants to pool the resources of a large group of individuals to derive real economic power through collective action.
“If you’re going to create a solution that effectively captures the value from our data, then it has to be one where we are going to aggregate it together, act as a collective,” explained Delphia CEO Andrew Peek in an interview.
Other attempts, Peek notes, have often focused on individual data in terms of its value to advertisers – and in that arrangement the value of an individual’s data is actually quite low. Delphia, by contrast, is looking to the capital markets, and hopes to replicate and improve upon a model that has and continues to work. Hedge funds and other large institutional investors use machine learning algorithms based on user data all the time, but users don’t have any active participation in this process, either in terms of the data they contribute or in terms of reaping any significant reward.
Delphia wants to change that, by launching an app that will allow individuals to opt in to doing this kind of investment themselves, working together with other users. Users will also go beyond what these hedge funds can accomplish by actively providing additional info on top of what’s available via their passive participation through traditional online signals, which should translate to an advantage in investments.
to read more technology articles : https://www.dazzlepop.net/site/category/technology/
