Reddit’s monthly active user base grew 30% to reach 430M in 2019

In a year-end retrospective released this morning, Reddit says its user base grew 30% this year to reach 430 million monthly active users, as of the end of October. Its users also contributed 199 million posts, 1.7 billion comments, and 32 billion upvotes, the company says.

Last year, Reddit reported 330 million monthly active users — bigger than Twitter.

Monthly comments and monthly views were also up on an annual basis in 2019, with increases of 37% and 54%, respectively.

The most-upvoted post this year referenced Reddit’s fundraise led by China’s Tencent, which in February led Reddit’s $300 million Series D, valuing the site at $3 billion. Users were concerned at the time the investment would lead to Chinese censorship, which led them to flood the site with images that would be forbidden in China. One of these, a photo of “tank man” at Tienanmen Square, then became the most-upvoted post with 228,000 upvotes.

Meanwhile, the most upvoted AMA (Ask Me Anything) post on the site was with Bill Gates, which received 110,000 upvotes.

Reddit also noted a number of trends across its over 100,000 active communities, including sizable increases in its top 50 beauty and style communities, which grew 63+% and 52%+ year-over-year, respectively. To some extent, these increases were driven by the blogger beauty feuds — for example, the r/beautyguruchatter community jumped up by 87% year-over-year. The r/skincareaddiction community was the most popular beauty community, reaching over 1 million subscribers, Reddit says.

Wedding-focused Reddit communities also grew, with r/weddingsunder10k up by 109% and r/bridezillas up by 852%, year-over-year. Family and parenting communities grew by 87% year-over-year.

The top 50 food communities grew 35% year-over-year, and several spirits-focused communities grew — like r/tequila (+99%), r/whiskey (+52%), r/vodka (+44%), r/bourbon (+27%), and r/winemaking (+16%). The top 50 fitness/wellness communities grew by 30%.

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Source: https://techcrunch.com/2019/12/04/reddits-monthly-active-user-base-grew-30-to-reach-430m-in-2019/