5 Social Media Marketing Mistakes
5 Social Media Marketing Mistakes
Social media marketing is a strategy employed by many companies. One of the biggest complaints I hear from businesses is that they’re not having much success on social media.
The thing is that certain social media marketing mistakes can cause brands to fail. I’ll be addressing several issues that may be impacting your social media efforts in this article.
Are you making any of the following mistakes?
- Posting Without A Clear Strategy
Many organizations struggle with focus when they first start using social media marketing for business. There are two problems with posting without a clear strategy. First, your results will always reflect the quality of the content you publish on social media. Publishing sub-par content to hit a quantity target will often lead to inadequate results. I’d recommend asking the following questions before posting any content on social media:
• Is this of any interest to our target customer?
• Is this useful or of value to the consumer?
• Why should the target audience care?
Secondly, people generally have an innate ability for detecting inauthenticity. So, if your content isn’t well-thought-out, your business could come off as an organization that doesn’t care about what it shares with others. This isn’t good because it can destroy trust, which is a very important aspect of a business.
2. Being Overly Promotional
Companies can turn people off or make them less interested in their content by being too promotional. The reason for this is because consumers are on social media for what they want. So very few want to pay attention to what you want. The way you turn this around is by building trust. Constantly selling to your target audience comes off as selfish, not trustworthy — even though they may need your product.
