11 top SEO tips to increase organic traffic

The challenge for any business is to make sure that when people look for a product or service like yours, they find you and not a competitor.

But it’s not about mindless search engine optimisation (SEO) and costly pay-per-click advertising. There’s plenty you can do increase organic traffic at no cost except your time.

Here’s how 11 top SEO tips to increase organic traffic

1. Optimise for your readers, not search engines

First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with your ideal buyers, you’ll naturally improve your SEO.

This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.

Please your buyer personas, and you’ll automatically please the search engines.

2. Blog regularly

Blogging is perhaps the most effective way to increase your organic site traffic. It lets you go into more depth than your website allows and creates a large catalogue of helpful, persona-optimised content centred on your market niche. However, poorly-written, spammy or cheap content can do more harm than good. Avoid it.

3. Plug into the blogosphere

The blogosphere is a reciprocal sort of place. Read, comment and link to other people’s sites and blogs, particularly those operating in your market, and they’ll hopefully read, comment and link to yours, attracting more prospects.

A good place to start is Quora. A neat tactic for getting your voice out there is to spend some time answering peoples’ questions on Quora and providing real, valuable and tangible insights for the specific area you are an expert in.

4. Use long-tail keywords

Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which in turn will boost your content in search rankings and help your ideal customers find you.

Remember: Ranking on Google is about owning a sphere of influence for a specific niche topic. This blog post, for example, is targeted for those who want specific learnings on increasing organic traffic. We’re not targeting every SEO-related keyword.

Read more: https://www.articulatemarketing.com/blog/increase-organic-site-traffic