You probably already know your audience and have a clear idea not only of who they are but also of what they want. With what you know, you should be able to create audience personas, which should make it easier for you to create copy that targets them, and with the right tone at that.

When creating audience personas, make sure you cover age, race, employment, gender, location, and other basics. More intimate details such as such as their likes, actions, and goals should then follow suit.

Developing audience personas needs a nose for research as well as a mix of intuition and creativity to do right. All the information you gather will help guide your overall digital marketing strategy.

Steps To Successful Digital Marketing For Your Business