4 Link-Building Ideas to Boost Your SEO
4 Link-Building Ideas to Boost Your SEO
Don’t resort to spammy backlinking strategies.
Links can be one of the biggest influencers of your SEO, but unfortunately, link building isn’t always in your control. As a marketer, I have clients constantly asking me if buying links or listing their services on online directories is worth their time. The answer I always give is no.
Black hat backlinking strategies, such as placing links on spammy pages, can seriously damage your online reputation and online directories rarely drive the traffic and authority you’re looking for.
Instead, I give my clients advice on four ways they can efficiently build links that boost SEO and help improve online authority. Here are my tips:
1. Connect with journalists, reporters and trade publications.
Traditional public relations is one of the best ways to build links to your site. By making connections with journalists or reporters who will feature you in their stories, you can get links back to your site in a credible website.
You can also contribute content to industry publications and trade journals as a guest author. These kinds of articles allow you to show off your knowledge or give input on relevant stories, introducing you to new audience members and expanding your reach. This type of strategy is usually referred to as digital PR placement. It’s essential for establishing thought leadership and positioning yourself as a subject matter expert in your industry.
You can start making connections with journalists or reporters through sites like Help a Reporter Out or by reaching out to journalists through platforms like LinkedIn and Facebook. Comment on something they’ve written in the past and make a meaningful connection, then let them know you’re interested and available for giving input on future articles.
2. Offer shareable quotes.
Sharing bits of knowledge, insights or ideas is another great way to boost links. When you’re posting shareable quotes on social media or your website, other marketers or journalists can easily grab them to share with their audiences.
