AI & Machine Learning Can Benefit Digital Marketers
AI & Machine Learning Can Benefit Digital Marketers
Understanding how AI and Machine Learning can benefit Digital Marketers, paramount to staying ahead of the curve as a business leader in today’s society. Automation will affect countless industries, but today, let’s discuss how it will benefit those in the world of digital marketing.
At my affiliate marketing agency, we have gathered nearly a decade of data on e-commerce, and specifically on managing affiliate programs for a wide array of clients. We recently developed new proprietary technology that will serve as a game-changer in helping us optimize our workflow and ultimately create more revenue opportunities for more clients using our data.
Today, I’d like to share some ways AI and machine learning will benefit the digital advertising industry in 2020 and for years to come:
1. It can improve decision-making processes and increase returns on ad spend and investments. Perhaps the most compelling reason to implement AI is that as a marketer, you will immediately become less susceptible to human error. It should allow for the complete elimination of guesswork and will have the ability to speed up analyses that might have otherwise taken a lot of time. The decisions made algorithmically will objectively be more data-driven, and ad spend should decrease, while also enabling a more substantial return on investment.
2. AI can help to improve margins and bottom-line revenue. Companies typically strive to improve the bottom line by increasing revenue or cutting costs, and AI can help with both. Of course, while some people are looking to “set it and forget it,” I don’t recommend approaching AI with that mentality. At my company, through machine learning and constant tinkering by data analysts, we are constantly monitoring and optimizing. Remember, it’s still important to have humans on the back end.
