3 Omni-Channel Marketing Strategies Worth Stealing in 2020
3 Omni-Channel Marketing Strategies Worth Stealing in 2020
How do you deliver personalized, targeted, empowering customer experiences across every touchpoint and device today? Here are three brands that got it right.
Andre Chandra, an Entrepreneurs’ Organization (EO) member in San Francisco, is the founder and CEO of Propelo Media, an omni-channel direct marketing company that helps clients with lead generation, customer retention and brand building. We asked Andre what strategies stand out in the marketing landscape for 2020. Here’s what he shared.
We live in an omni-channel world. While consumers are awash in marketing messages, they barely notice most of them, and are often annoyed by the ones they do. How can your business build positive brand experiences in such an environment?
In 2020, the only genuinely viable marketing tactic will be creating outstanding omni-channel customer experiences. People don’t remember marketing messages; they remember how it feels to interact with your brand. They remember what it’s like to “shop” with you, even if “shopping” has nothing to do with retail.
The omni-channel customer experience determines how those feelings–the ones customers remember–develop. When brands use data to empower customers and make the buying journey seamless and convenient, those customers will want to come back. That’s the secret to the success of companies from Amazon to Zappos, and in 2020, you need to include it in your marketing strategy.
Here are three brands that got their omni-channel customer experiences right, and how you can incorporate their concepts into your marketing plan.
1. Getting Personal with MB Financial
Many omni-channel experiences are geared toward customer experience, but let’s start with a brand that leveraged the strategy for customer acquisition. When 100-year-old MB Financial Bank wanted to connect with small businesses on a more personal level, it had to get creative.
With 430,000 small businesses in MB Financial’s home market of Chicago where it has 86 local branches, you’d expect MB to have a robust small business following–but that wasn’t the case. After years of chasing bigger clients, the bank was just another old, faceless institution to hardworking entrepreneurs.
