4 Powerful Strategies to Grow Your Audience in 2020
4 Powerful Strategies to Grow Your Audience in 2020
Social media is still a very viable business channel when executed well.
Whatever your 2020 business resolutions are, an expanded social media audience can certainly help. Not only can more followers increase the likelihood of sales conversions (which means less money needed for ad spend), but a highly engaged audience connotes credibility to your brand and company for potential customers who may search for your business on social media.
Doubling down on your digital footprint with a larger audience is sure to spur sales and success in the new year. As you rethink your 2020 business strategies, consider implementing these four easy yet powerful social media strategies to expand your online influence .
1. Engage in influencer marketing
One of the best ways to expand your reach on social media is to collaborate with another creator who has an even bigger audience. It’s similar to spending money on ads because it’s a cost that allows your content to reach those within your target audience, but can be even more efficient by investing in influencers. They’ve created a level of rapport and trust with their followers that makes their recommendations carry more weight than an ad that would show up on your target customer’s news feed that they can simply scroll past and ignore.
For this reason, Jackie Lisk shared that more than 80 percent of marketers find influencer marketing effective. “Collaborating with influencers helps companies create content that rises above the noise and resonates with their target groups,” she writes. Start by finding influencers who are big in your industry or related to your brand. For example: if your product is a fitness program, find fitness influencers who share the same values they do. Work backwards: what type of content does your ideal customer follow? What inspires them?
Then, begin to reach out to influencers via the email addresses in their social profile bios. The presence of their email addresses is a surefire sign that they’re open to collaborations.
