10 Ways to use Snapchat in Businesses

If you think you missed the opportunity to join the Snapchat craze, it’s not too late.

As of Q1 2019, the social media app has over 190 million daily active users with 80 million of those users in North America.

So while others might not be talking about the photo and video messaging app as much as they used to, Snapchat is still a “big deal”, especially if your target audience is aged 13 to 24 years old.

On average, Snapchatters use the app over 20 times a day, and spend a daily average of 30 minutes on the app, resulting in 3 billion Snaps created daily.

With all the noise on social media, we’ve narrowed it down to 10 ways your business can take advantage of Snapchat and its engaged user base.

Snapchat Terminology

Before getting started with some easy Snapchat strategies, it’s important to understand the platform terms.

Snap

Taking a photo or creating a video with the capture button. Snaps can be viewed up to 10 seconds depending on the amount of time chosen by the Snapchatter and the snap will disappear once it’s been viewed.

Stories

A compilation of Snaps from the last 24 hours. Snaps appear in chronological order and create a narrative when viewed.

Discover

The Discover screen shows friends’ Snapchat Stories as well as content from top publishers who add content daily. Users can watch Live Stories from events and check out local or curated Stories they may be interested in.

Snapcode

QR code generated by Snapchat, each code is unique to each user.

Memories

Personal saved collection of past Snaps and Stories, backed up by Snapchat.

1. Stay Top of Mind

Just like any other social media platform, it’s important to remain consistent when it comes to publishing content.

With Snapchat, it’s critical.

Not only because Snaps disappear after 24 hours, but the newer your Snaps are, the closer they appear at the beginning of the Friends feed in the Discover tab.

Read more: https://www.searchenginejournal.com/social-media/snapchat-for-business/