Why May You are not the Best Person to Grow Your Company
Why May You are not the Best Person to Grow Your Company
Over time, you will need to become your company’s CEO or bring one in. Here’s how your focus will change.
What it takes to start a company is not what it takes to scale a company. In fact, the mindset and skills that made you successful as a founder can work against you as you step into the role of CEO. Your strategies and your focus need to change, and if you fail to make those changes, you’ll hinder the development of both you and your business.
As a strategic coach, here is what I zero in on when working with Founders versus working with CEOs. Each role has a unique and different area of focus and skill set that makes it successful. Through coaching, I help my clients identify the role they need to be in, based on the stage of the company’s development.
What makes a great founder…
1. Finding unmet needs in the market
To start a business, you need to find that unmet need–the one that causes a lot of problems. Great founders can hone in on problems that haven’t been solved well, and when solved will generate value.
2. Developing early solutions
Once you find a problem, you need to develop a solution. This could be either a product or service, but it needs to directly address the problem in a way that is truly a solution in your customer’s eyes. The best way to know you’re onto something is if people are willing to part with their hard-earned money.
3. Defining a clear vision
You must see into the future and paint a vivid picture of a better version of the world that you see. Not only will this drive your own passion and motivation, but it will also help people get on board and drive engagement within the company.
