The 7 Deadly Sins of Social Content Creation & How to Overcome Them

Whether it’s for your own brand, or you create social content for a variety of businesses, creating consistently great content is a challenge for even the most seasoned marketers.

Are you aware of your social media content sins?

Often, it’s easy to pick out the mistakes that other brands or agencies are making, but it’s a bit more difficult to see your own.

Below is an outline of some of the most abhorrent sins in the social media world to assist you in evaluating your online content.

Take a look at the list, and then at your content. Make fixes. Repeat.

Wrath

Also known as extreme anger or rage, wrath can wreak havoc for your brand – both online and off – in the blink of an eye.

Wrath is one of the most self-destructive social media sins and is the leading cause of many of the feuds, flameouts, and rants that we encounter so often online – especially in social media.

Remember, one ridiculous public rant will cancel out decades of respectable business practices.

If something sets you off, sit on your hands or step away from the keyboard for a while.

Take a walk, listen to some music, or talk to a trusted advisor before you share anything in a public forum.

Often, after the heat of a rage-inducing moment passes, your initial passionate reaction will just seem silly, even to you.

While you may see a brief spotlight shining on your content, and even get some laughs for calling out the opposition or sharing negative content, rarely does social media raging result in long-term online success.

Forget the idea of “going viral.”

Do you really want to be remembered for losing your cool in a public forum?

Tips for Social Media Success

Instead of engaging in a rage, step back and analyze the issue.

Do not post anything, anywhere until you’ve calmed down.

Bring in a trusted advisor if necessary.

Address any issues with professionalism and courtesy, if at all.

If the issue must be addressed, attempt to take the conversation offline and out of the eye of your audience.

Read more: https://www.searchenginejournal.com/social-media-content-creation-sins/347368/?ver=347368X3