Google Launches a Series of Blog Posts Highlighting the Value of SEO. Google has published the first in what will be a series of blog posts dedicated to SEO case studies.

The aim of this series is to share success stories that demonstrate the value of SEO.

Google says the intended audience for these case studies are people who may need some extra convincing that SEO is a good investment.

“We want people to hear about these success stories, so we’re starting a new blog post series that features case studies.

They may, for example, help with convincing a boss’ boss that investing in SEO or implementing structured data can be good for the business.”

Google’s inaugural blog post in this series focuses on the basics of investing in SEO and how it has been utilized to help a company.

How SEO Lead to A 93% Increase in New Signups

The first case study in this series was shared by none other than Google’s Gary Illyes.

Illyes spoke to an SEO manager named Moon Tae Sung following a presentation at a Google Webmaster Conference in Seoul.

Tae Sung manages SEO for Saramin, which is one of the largest job platforms in Korea.

Saramin offers services such as:

• Job posting recommendations
• Company and salary information
• AI-based interviews
• AI-based headhunting services

People go to Saramin’s site to look for jobs, submit applications, and access information related to job searches.

Early Success With Google Search Console

Saramin’s SEO efforts date back to 2015 using nothing but Google Search Console.

An entire year was dedicated to finding and fixing crawling errors identified by Search Console.

This alone lead to a 15% increase in organic search traffic.

Satisfied with their early success, Saramin decided to invest more into SEO.

Gradual Changes for Big Gains

The next step in the process was studying the Google Search developer’s guide and help center articles.

Illyes acknowledges that “SEO is a process that may take time to bear fruit.”

To that end, Saramin focused on implementing gradual changes such as:

• Removing poorly written and unhelpful meta tags.
• Using rel-canonical and removing duplicate content.
• Applying applicable structured data.

This process of making these changes also involved the use of additional Google tools.

Read more: searchenginejournal