Google My Business Impressions Down 59%

An analysis of COVID-19’s impact on local search finds Google My Business experienced a sharp performance drop.

A study from Reputation.com of over 80,000 US listings finds that impressions are down an average of 59% across all verticals.

However, there are signs that performance will turn around sooner than many might expect.

Here’s more about the recent downturn of Google My Business, and when the eventual upswing is expected to occur.

All GMB Listings Got “Rocked”

Google My Business listings across all industries were negatively impacted by COVID-19.

As the study puts it, “every industry got rocked.”

Although it appears the worst may be over, as data flattened out at the end of March.

This suggests customers are coming around to seeking out businesses that do remain open.

Clicks Are Down 37%

With impressions being down, clicks on Google My Business listings are down as well.

That includes clicks to driving directions, clicks to websites, and clicks to call a business.

An analysis of COVID-19’s impact on local search finds Google My Business experienced a sharp performance drop.

A study from Reputation.com of over 80,000 US listings finds that impressions are down an average of 59% across all verticals.

However, there are signs that performance will turn around sooner than many might expect.

Here’s more about the recent downturn of Google My Business, and when the eventual upswing is expected to occur.

All GMB Listings Got “Rocked”

Google My Business listings across all industries were negatively impacted by COVID-19.

As the study puts it, “every industry got rocked.”

Although it appears the worst may be over, as data flattened out at the end of March.

This suggests customers are coming around to seeking out businesses that do remain open.

Clicks Are Down 37%

With impressions being down, clicks on Google My Business listings are down as well.

Read more: searchenginejournal