5 Best Search Engine Optimization (SEO) Tools

Organic search refers to how your visitors get to your site based on their queries on search engines (most frequently Google – >90% of searches). Whatever your product or service is, reaching the top of the search results has become a top priority for most businesses marketing departments. Google constantly revises and edits its search algorithms, which keep marketing departments on their toes. As you can imagine, this brings out some extreme challenges to teams when these changes happen, and they must adapt their strategy. This is where the right tool can significantly assist you and your team.

With a firm emphasis on the tools, a great tool can make a big impact on how you handle these changes and how you create your marketing strategy. If you wish to buy an advertisement and appear at the top of the search (search engine marketing or SEM), Google will gladly take your money. If you wish to appear towards the top of the search results to achieve the more customer-trusted organic searches, you must have a balanced SEO strategy.

When it comes to choosing the correct SEO tool that best suits the needs of your business, it all comes down to setting realistic goals. It also comes down to which tool provides equal parts of the different SEO aspects and which features mean most to you and your company. If the tool is telling you that changes are needed on your website, does it then provide you with the ability to change them? Below we have put together a list of the 5 best SEO tools to help your marketing team’s efforts.

SEMrush

SEMrush delivers what most typical small to medium-sized business marketing teams need. This tool provides a wide array of functionality and features, including keyword research, search position monitoring, and crawling. Starting at just $99.95/month for its pro plan, you get quite a bit of value for this price. You are allowed 3,000 reports or searches each day, allot for five projects, 500 keywords to track, and 100,000 crawled page limit. SEMrush thrives at this price point with it’s intended small to medium-sized businesses as most companies can afford this price point for these features.

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