5 Important Answers Your Potential Startup Buyers Can Give You

Building a startup can be mentally challenging. There are always many unanswered questions and even when you have answers, they’re not always the right answers. Here are five important questions you can answer just by speaking with your potential customers.GETTY

Imagine taking a job where your only responsibility is to turn an idea written on a piece of paper into a company with a successful product and happy customers. Everything in between is for you to figure out. You have no roadmap, business plan, connections, or anything that can bring clarity to your role.

That’s your job as a startup founder giving birth, nurturing and growing something out of nothing. And it can be very confusing and mentally challenging. There are always many unanswered questions and even when you have answers, they’re not always the right answers. 

Yes, you can look at the competition, ask mentors and advisors, but no one will have a better answer than the people who will pull money out of their pocket to buy and use your solution. Here are five important questions you can answer just by speaking with your potential customers.

1. Are We Wasting Our Time?

Doubt and uncertainty are a painful part of the startup journey. As entrepreneurs, we’re risk and action takers. Often, many of our actions and initiatives can feel ineffective, leading us to ask, are we wasting our time?

Our potential customers is the first group to help us answer this question. They won’t tell us how to spend our resources to maximize output, but they will tell us if the solution we are working on is worth the investment in the first place.

2. What Is The Opportunity?

A study of the competition and the gaps in their value proposition can give us an indication of the market opportunity. But to truly understand the deeply felt and unsolved problems that our target customers are facing, we need to talk to them. 

Read more: forbes