Google Ads Tests Removal of Text Ads & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team discusses all the latest updates and rumors in the world of Google Ads, the new Microsoft Audience Network, and more.

On this week’s episode of Marketing O’Clock, 2020 has gone too far.

Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld rant, rave, and roll their eyes over the latest updates from Google Ads.

But, not all the news is bad, the Microsoft Audience Network launched just in time to lift our spirits.

If you are unable to listen on Spotify, check us out on the Search Engine Journal YouTube channel where we post full video episodes.

Google Ads removing search query data

Google Ads announced that they will be limiting the amount of search query data available to advertisers effective September 1st, 2020.

Only queries that generated a “significant” number of clicks will be shown in search query reports moving forward, although the number that Google considers “significant” remains unclear.

Many advertisers are unhappy with the new policy and feel that they should have query information for all the clicks they’re paying for so they can have transparency on when their ads appear in the search results.

Are Google text ads being phased out?

Many advertisers logged into their Google Ads accounts this week to find that they were no longer able to create new text ads, responsive search ads being the only search ad option available for new creation.

While many advertisers speculate that this is a precursor to a permanent change, Google has yet to confirm whether this is true.

Google Ads Passes UK DST fee on to advertisers

Google also announced this week that the 2% UK DST fee will be absorbed by advertisers who receive ad clicks from users in the United Kingdom.

Similar fees will be charged for clicks from users in Austria and Turkey and the fees will be added directly to advertisers’ invoices.

Read more: searchenginejournal