How to Optimize for Voice Search: 6 SEO Strategies for Success

If voice search optimization isn’t part of your SEO strategy, it’s time to fix that. Learn six tactics to optimize for voice search today and beyond.

“Star Trek: The Next Generation” aired in 1987.

At the time, having a casual conversation with a computer must have seemed like far-flung science fiction.

Fast forward to today: We see people speaking into their watches, interacting, and getting voice responses from their phones.

It looks like we are almost there.

Not quite, though.

The allure of voice chat is undeniable – it’s faster, it’s hands-free, and it lets you multitask.

Especially with COVID-19, more people are turning to voice search.

According to Gartner, 32% of consumers are interested in hands-free technology that would limit touching or contamination.

Voice search is one of the fastest-growing types of search.

• 55% of users do voice search to ask questions on a smartphone, according to Perficient.
• 39.4% of U.S. internet users operate a voice assistant at least once a month, according to eMarketer.

Voice chat is also becoming increasingly reliable as technology improves.

Voice search is now no longer just a fad.

Beyond mobile phones, connected devices, and smart speakers, over 49% on Google Home and Amazon Echo users find them a necessity.

As voice search evolves from voice recognition to voice understanding, Google gets nearer to its aim to transform voice search into “an ultimate mobile assistant that helps you with your daily life so that you can focus on the things that matter.”

If voice search optimization isn’t already part of your SEO strategy, it’s time to fix that.

In this article, we’ll look at:

• How voice search has evolved.
• Six strategies to take you into 2021, and beyond.

The Evolution of Voice Search

Search Is Getting Smarter Than Ever Before

Few people type the way they speak – especially for search queries.

Read more: searchenginejournal