How To Retain Your First Startup Product Users

Proving that the product can provide consistent value to the customer is as important as attracting the customer. Here are three customer retention tips that will help you launch a product designed to attract and keep the customer.GETTY

At the idea stage, most founders are focused on building a product that customers find interesting enough to try. Understandably, why would we worry about retaining customers if we still haven’t proven that the product is valuable enough to attract a customer in the first place?

The truth is, proving that the product can provide consistent value to the customer is as important as attracting the customer. After all, a product that seems useless after the first try clearly lacks validation. This is a common situation where marketing and promise are enticing, but the product doesn’t meet customer expectations.

Retention is built around data. You need data to understand where the product falls short and the customer loses interest. If you’re launching a new startup product, you don’t have data. But what you can do is analyze your competitors’ products and speak with their customers to map their journey and understand what keeps them using those products or why they decided to look for another solution.

Here are three customer retention tips that will help you launch a product designed to attract and keep the customer.

1. Accelerate Value Addition By Reducing Friction

Churn is the opposite of retention. It is when a customer closes an account or cancels a subscription. There are many reasons that cause churn for new customers. Here are two of the biggest reasons that you can easily be prepared for.

If a customer is using an alternative solution, they have standards and a limit. If they considered trying your product, it means you did a great job of selling the benefits gained from taking the time to switch to and use your product. Your job is to prove to them that they made the right decision. 

Read more: forbes