Digital Marketing Best Practices For Startups

New and innovative brands are launching every day, but the path of success isn’t easy for them because of the rapidly growing competition. Not every new startup can plan for full-fledged marketing (above the line and below the line) as it often requires a significant investment. Startups often have limited budgets, which means they have to make the most of their money to market themselves and generate revenue.

That’s why digital marketing has become such a savior for many startups. Digital marketing allows startups to reach audiences at a much lower cost than traditional marketing. Here are some of the advantages of digital marketing for startups:

• Exponential reach

• Precise targeting

• The ability to establish brand awareness across channels

• Greater visibility

• Better tracking (everything is trackable)

• The ability to generate sales/leads at a lower cost

• Access to real-time data

Although many startups have adopted digital marketing, it’s important to develop your own strategy if you want the best results. Drawing on my experience as the founder of a digital marketing company, I’ve compiled some best practices for promoting your company across digital channels.

Select The Right Channels

There are many facets of digital marketing, and finding the right channels is crucial for meeting your business goals. Your marketing mix can include the following channels:

• Search engine optimization (SEO)

• Pay-per-click (PPC)

• Social media marketing

• Email marketing

• Content marketing

• Affiliate marketing

• Influencer marketing

The selection of channels depends upon your target audience, your location and your business goals.

One of the best ways to start is by looking at your competitors. There are some good tools like SEMrush, SpyFu, SimilarWeb and Ahrefs that can help you see what’s working for your competitors. Once you know what marketing channels they’re using, start with test campaigns to determine the engagement you get for each channel. Messaging is also an important element in marketing, so try A/B testing with your messaging to see what resonates with your target audience.

Read more: https://www.forbes.com/