If you build it (and your online presence) they will come: How to get digital marketing right

Digital marketing for small businesses has never been more important. 

Why? Because the online marketplace remains relatively unaffected by the happenings of the real world. COVID-19 has shown us how those operating in the digital space can survive, if not thrive, during difficult times, including a worldwide pandemic.

Digital marketing provides a range of opportunities, especially for smaller businesses with a tight budget. In fact, any digital marketing strategy can be scaled, depending on the budget size.

As a digital marketing lead generator in my chosen field of cosmetic and plastic surgeons, I have seen the benefits of developing a sound digital marketing strategy.

Let’s have a look at some of the ways businesses can get the most out of the online space, and why it is vital that they do.

That’s where the customers are

The biggest reason why all of this is important is simply the fact that your potential customers are online.

As of February 2019, pre-COVID, 80.8% of people in Australia were shopping online.

Projections for 2021 indicate that e-commerce will only become more popular, with 85.2% of the population set to shop online.

In raw numbers, this is 22 million Australians.

It would be near-insane if you were to ignore that many shoppers, wouldn’t it?

Consumers are online a lot, be it social media, search engines or watching videos for entertainment. If you want to reach more potential customers, no matter who your business is designed to cater to, you’ll want to be positioned where the traffic is.

Being seen in the large, competitive pool

It’s all well and good for me to say you need to be competing in the space, but we need to acknowledge the competition is tough. 

Everyone wants to be on the first page of a Google search, but there are only so many spots available.

On average, moving up one spot in the search results increases your click-through rate by 30.8%.

Read more: https://www.smartcompany.com.au/