5 Cool and Effective Local Marketing Techniques For Your Business In Birmingham

Digital Marketing Technology Solution for Online Business Concept – Graphic interface showing analytic diagram of online market promotion strategy on digital advertising platform via social media.

Marketing is an important part of running and managing a local business.

No matter how flawless your product is or how useful your services are, without a smart marketing plan, you may not be able to reach the right customers.

In this post, we are discussing five cool and effective local marketing techniques that can help your Birmingham business gain qualified local leads. Whether you own a restaurant, a groceries store or a supermarket, these tips will help you.

1. First Things First, Update Your Google My Business Profile

The fact that all businesses should know is that Google is the biggest search giant, and we should leverage all the marketing opportunities that it offers.

Keeping your Google My Business profile update is a great way to attract new customers. First of all, it makes you visible in the search results. Secondly, it allows you to showcase top customer reviews and flaunt ratings to attract even more people.

Apart from that, Google pushes GMB results above all websites in the search results and allows searchers to navigate to or call the store that they like.

Great news: Over 80% of queries coming from local searches convert.

2. Promote Customer Reviews on Your Media Channels

Studies report that 72% of customers don’t take buying actions until they’ve read online reviews, and 93% of customers judge a local business’ quality from its reviews.

Certainly, the importance of reviews can’t be overlooked.

But is it enough to only have reviews? Well, by promoting customer reviews smartly across your media channels, you can create a lot of engaging content, plus showcase the social proof of your business helping customers in one way or another.

You can also launch a targeted paid ads campaign using customer reviews to lure new customers.

Read more: https://www.digitalmarketnews.com/