Buy Black Friday Campaign Launched By Facebook
‘Buy Black Friday’ Campaign Launched By Facebook To Back Small-scale Black-owned Enterprises Before The Holiday Season
Facebook has started an initiative to provide its support to small-scale businesses run by black citizens as the holiday season soon approaches. This ‘Buy Black Friday’ (BBF) initiative is launched in correspondence to a Friday guide to gifting by Facebook.
Erica Woods, Facebook Spokesperson, has revealed that this campaign is a starter for their 3 month-long programs called ‘Season of Support’ in solidarity for the coronavirus affected enterprises.
According to surveys, businesses owned by blacks have been affected much more severely than other enterprises during the COVID-19 pandemic.
Bearing this in mind, she added that considering the significance of this coming season of celebrations, they intend to help the small black enterprises as much as they possibly can.
Facebook has scheduled live shows to be held on their platform till the upcoming Black Friday on 27th. They expect these programs to aid small-scale enterprises by black citizens all over the US.
Woods elaborated on the collaboration between the Black Chamber of Commerce and their gift-guide strategy in promoting their BBF initiative.
She went into further details of selecting more than sixty different kinds of business enterprises. In order to maintain a wide variety of businesses, they have strived to represent possibly every type of trade and commerce for their campaign.
Collaboration between Facebook and DIARRABLU
The gift guide partner for the campaign is being executed by DIARRABLU which is Diarra Bousso’s accessible brand of fashion and wearable.
Bousso has released a statement in acknowledgment of their collaboration with Facebook and seems thrilled with the initiative. She was heard saying how beneficial this partnership will prove since every company requires a certain level of visibility to attract consumers. Apparently, Facebook has given a global platform to DIARRABLU through a medium of a great initiative.
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