How Online Stores Can Use Facebook Marketing to Drive More Sales

If you want to start and run a profitable online store, social media is something you cannot afford to ignore.

In the less than two decades that social media has been around, it has completely overturned how marketing is done.

It has leveled the playing field and made it possible even for small businesses with zero marketing budget to compete with large corporations whose marketing budgets run into millions of dollars.

With over 2.7 billion active monthly users in 2020, Facebook is the king of social media, and as an entrepreneur running an online store, Facebook is a platform that you should definitely be taking advantage of.

Regardless of your industry or the kind of products you’re selling on your online store, a significant number of your potential customers are on Facebook. What’s more, close to three quarters (74%) of American adults log into Facebook every day. This makes Facebook a great opportunity for you to put your products in front of potential customers.

It’s good to note, however, that there is a lot of competition on Facebook. If you want to stand out and market your online store successfully on Facebook and scale your business, you need to be tactical in your approach to Facebook marketing.

Below, let’s check out X expert Facebook marketing tips that will help you drive more sales to your online store.

Take Advantage Of Facebook Audience Insights For Improved Audience Targeting

When it comes to marketing, the more you know about your target audience, the easier it is to come up with a relevant marketing message that they are more likely to respond to.

Most online store owners know a little bit about their target audience. For instance, if you run an online store selling women’s fashion, you already know that your target audience is women.

If you sell gaming equipment, you probably know that your target audience is mostly people under 40 years, with males making up a higher percentage than females.

However, this is very little information to go on. What if you had a way of finding out more about your target audience?

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