Your Guide to SEO Trends 2021

3 of the Latest SEO Tips to Grow Your Website Traffic

The end of each year is a time for reflection, both personally and professionally.

One of the things I start to see in my email inbox and online are expert predictions on 2021 trends around everything from social media marketing to SEO (search engine optimization).

Search engine optimization is the process of attracting organic (free) traffic from the search results in search engines. You want people who are typing keywords relevant to your business into the search engines to see your site right away.

If your business doesn’t appear high-up in the organic results, potential clients won’t even know you exist, and they’ll go to a competitor.

Some of my clients have been wondering if search engine optimization is still relevant. The answer is YES! I know 2020 has been a challenging, stressful year.

Many small business owners have had to cut their budgets and are wondering where to best spend their money going forward.

Customer behaviour changed, too. McKinsey & Company referred to it as the “homebody economy” in their research on consumer behaviour during the pandemic. They defined it as “Most intend to leave home to shop for necessities but maintain low engagement in shared services.”

Here are some of the searches that went up in 2020, according to this infographic:

• Toilet paper near me, hand sanitizer near me
• Hand washing technique
• News mediums (online updates about COVID-19)

However, that doesn’t mean that if you don’t sell toilet paper or write news stories you’re out of luck!

Here’s why optimizing your website with the right keywords and content will be essential going forward:

• Consumers who are staying home are seeking out local businesses. People still want to order food, buy clothing, shop for gifts and save on everything from electronics to mattresses.
• Search engine optimization is evergreen, while COVID-19 won’t be around forever—even if it feels that way. Good search engine optimization leads to long-term results.
• There’s more to search engine optimization than traffic. The purpose of optimizing your site isn’t just to increase your website traffic. It can boost your qualified traffic.That means if someone finds your website using a relevant keyword they’ve typed into the search box, and you serve them valuable content, products or services, they’re more likely to stick around and turn into a lead or sale.Maybe they fill out a form to download an eBook, sign up for your eNewsletter or purchase something from you. You now have a qualified lead or a customer that you can nurture over time.

3 of the Latest SEO Tips for More Traffic, Leads & Sales

So now that we’ve looked back at 2020, let’s move on to some top SEO trends for 2021.

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