The 8 Most Effective B2B Marketing Strategies for 2021

B2B marketing can be complex.

For one thing, it’s packed with jargon. You’re already starting from behind when you put the acronym “B2B” in front of the word “marketing”. Things don’t get better from there. Welcome to the world of ABM, SEO, CRO, PPC, CPA, CPC, etc. – if you don’t speak the language, your head will be spinning quickly.

For another thing, it’s constantly evolving. Six years ago, account-based marketing was barely a known concept. Now, it’s the number one strategy on this list.

It’s hard to keep up. But hey – somebody’s got to. Because if you’re building a B2B firm, you need marketing to grow.

That’s why we’re putting together this list of the most effective B2B marketing strategies. They are:

1. ABM
2. Pay-per-click marketing
3. SEO
4. Social media marketing
5. CRO (conversion optimization)
6. Email marketing
7. Sales support
8. Customer marketing

I’ve arranged these strategies to roughly align with a basic marketing funnel. ABM, pay-per-click marketing, SEO, and social media marketing are all (to an extent, at least) demand generation techniques.

CRO, email marketing, and sales support help to convert and nurture contacts.

And customer marketing helps to retain and delight current customers.

I’ll take a straightforward approach to unpacking each item. We’ll cover what each strategy is, where it fits into a B2B marketing funnel, and how to employ it effectively.

One last note before we dig in: I’ve titled this post “the best B2B marketing strategies”, but the reality is that some of the approaches listed here are probably better described as tools than as full-on strategies. Bear with me – these things are critical components in most effective B2B marketing campaigns, and I think it’ll be more helpful to get into a bit of the nuts and bolts of tactics than it would be to hover at the highest levels of thinking.

Okay – with that said, let’s dive in.

1. ABM

ABM stands for account-based marketing, and, as I noted earlier, it’s really only been a buzzword for the past five or six years.

Read more: www.business2community.com