4 Best Time Management Tips For Social Media

Creating unique, interesting, and engaging social media content is one of the most grueling marketing tasks there is. Not only that, but you also have to post content regularly without which it isn’t possible to gain any traction on social media. These are just some of the reasons why it’s important for some businesses to hire full-time social media managers. Many large businesses have entire teams dedicated to handling social networking content.

Let’s look at some time management tips that will make it easier for small businesses to effectively manage their social media. With these suggestions, you should be able to save time and drive your marketing strategies to meet your goals.

Create an editorial calendar

Different marketing experts suggest different timings and frequencies for posting content on social media. Some say that you need to post multiple times a day to target audience members in different timezones while others say that doing so can irk your followers.

In any case, you’re expected to create regular content. Even uploading a new video every week could be considered slow when there are content farms uploading videos daily. Not only that, but many social media algorithms seem to reward and users who frequently update their feeds with new posts.

To compete with such content creators, you need to create content regularly and manage your time well enough so that you’re trying to get something together at the last minute. This is where an editorial or content calendar becomes crucial to your success.

Here the many ways a calendar will help you manage time and resources:

• You can track what content you’ve made and when they go live.
• It will help you track who is assigned to a piece of content and whether they’re on track with making and sharing it
• A calendar will enable you to account for holidays, promotions, and other events. You can plan your posts so that they build momentum for important marketing events and holidays.
• When you build a content calendar, you’ll have a broader perspective of your content which will enable you to keep the message and tone of your posts cohesive

Building a content calendar can be as simple as setting up an excel sheet with dates and posts for the future. You can also work with sophisticated tools that are developed especially to support special media content creation. We’ll explore the kind of tools you should work with to manage your time more effectively.

Plan your content for at least two weeks in advance. For major events like Black Friday and Cyber Monday, you’ll want to start earlier and be prepared with a strategy and all the design elements you’ll need for a successful campaign.

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