4 business ideas inspired by ‘Lady’s Gambit’, the popular Netflix series

• Make a “checkmate” in business.
• The sale of chess games has multiplied on distant e-commerce platforms as have new players online.

The fever that the show unleashed for chess can be a great opportunity to undertake.

The series of the moment, Lady’s Gambit , starring Anya Taylor-Joy , is the adaptation of the original novel written by Walter Tevis in 1983. The story (if you haven’t seen it yet, you should do it), tells the trajectory of Beth Harmon, a girl who learns to play chess by being orphaned and does everything in her power to overcome her opponents, while dealing with the consequences of drugs and alcohol.

Not encouraging? Boring? None of that, it is nothing less than one of the most popular shows of the Netflix giant since its premiere in October 2020. This has unleashed a fever for chess that we had not seen in many years. Therefore, we did not want to miss the opportunity and present you some business ideas inspired by Gambit de Dame.

1. Chess games

Why?

Since the series premiered, interest in the game has rekindled and demand for specialty watches, sets, and accessories increased. But, not just because of the Netflix show. According to The New York Times , during the last year sales of chess games rose 25% due to the lockdown due to the pandemic, a number similar to other board games. However, in the weeks after the premiere, this number rose to 125 percent.

For example, Goliath Games , a toy company told NPR that its sales were up more than 1,000% over the previous year. And that is not the only case. On eBay, there was an exponential increase in dashboards and accessories of 215% since October. The most popular? wooden games, these are bought nine times more than plastic or glass.

So, a good business idea is to sell handmade chess sets made of wood or even personalized for the little ones. The great players in history began their careers very young, including the fictional Beth, who learned at 9 years of age.

2. Chess lessons

Why?

“More and more people are playing more than ever before in history,” said David Llada, spokesman for the International Chess Federation, known as FIDE. Additionally, Chess.com games have increased by 400 percent.

People of all ages have been interested in the game that shows how kings and queens fall over and over again in each game. Since the show, there are testimonies in different media such as social networks of how, from housewives to young enthusiasts, they want to learn how to play this ancient game properly.

If you have been a fan from before or consider yourself an expert, you can teach chess classes where you show in a simple (but no less rigorous) way how to really play. It shows how each piece moves, the names of the squares, as well as the star plays of The Sicilian, Dutch Defense, Bogoindia, King’s Indian Defense, and of course, the Queen’s Gambit.

Most learning websites aren’t that friendly to start with. That is why a course that takes your clients by the hand to checkmate will be more than welcome. Start from the basics and work your way up to become Masters.

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